Where are the opportunities for VISTA?
Fan parks and associated events
5G broadcast technology can be used to deliver the main action to a big screen while simultaneously delivering enhanced and supplementary action to mobile devices.
Advertising, venue, and travel information
5G Broadcast technology can be used to provide public information without congesting the mobile network to help improve the overall in-venue experience e.g., traffic congestion, queues for access etc.
Who could benefit from VISTA?
As well as allowing fans at live events to get even closer to the action, 5G broadcast technology offers some exciting new business opportunities for organisations looking for a cost-effective and efficient way of delivering new services and reaching new audiences. For example:
Differentiate and add value to in the in-venue experience through access to more content and venue information.
Opportunity to enhance offering and extend reach to new audiences.
Mobile Network Operators
Opportunity to provide premium video services at key locations at a much lower cost than is possible with standard mobile delivery.
New ways to access and engage with fans, also opening new opportunities for merchandising.